What makes an ideal customer…ideal?

10 minute watch

The very first step to creating a customer experience that has your customers raving about you, is to know who your customer is!
Running a small business means you will have no doubt been given advice about knowing who your ‘ideal customer’ is. But what actually makes a customer ideal? And how do you go about working this out?
We know that people buy from people (or brands) they know, like and trust. So how do we develop these connections with our so-called ideal customer, before we even know them?

Watch this show to find out…. 

1. Why do we need to understand who our ideal customer is?
2. How do I go about working out who MY ideal customer is then?
3. How do I make them know, like and trust me?

Guest Profile 

Downloadable Resources

Cheryl has over 20 years experience in sales, marketing and broadcasting. Her business Cherry Bamboo works with businesses both large and small on strategic marketing solutions based around detailed Customer Persona Development, Customer Journey Mapping and Audience Insight Surveys.

Cheryl Lardner

Cherry Bamboo

About Better Business for Good TV

By small business owners, for small business owners.

All of our guests are small business owners themselves. They are also experts in their field and share our mission of helping small businesses build better businesses and contribute to a better world.

Every episode includes:

  • On each episode our guest shares their knowledge, insights and ideas around a business topic, issue or challenge relevant to small business owners.
  • Each panelist also shares a useful downloadable template or checklist that you can use to implement what was covered during their segment.

Join our online community today so you don't miss a single episode.

Previous Episodes 

Workplace health and safety through COVID-19

Workplace health and safety through COVID-19

9  minute watch As of today Monday 14th Sept it’s a requirement for all businesses operating in Victoria to have a COVID Safe Plan in place In this special episode of BB4G TV Workplace Safety expert Cameron Walker from Walker Safety Services explains: your legal...

read more
Episode 12: Tender writing, sales teams and debt collection

Episode 12: Tender writing, sales teams and debt collection

Better Business for Good TVEpisode 12: Writing Winning Tenders, Leading Successful Sales Teams and Debt Collection in a COVID-19 EnvironmentIn this episode of Better Business for Good TV host Brenda Thomson talks with: Kristine Daw from Dawtek about Writing Winning...

read more
Episode 11: Under the Bonnet of Shift Payments

Episode 11: Under the Bonnet of Shift Payments

Better Business for Good TVEpisode 11: Under the Bonnet of Shift PaymentsOn this episode of Better Business for Good TV host Brenda Thomson talks with Paul Nayda from Get Capital about new finance product Shift Payments The goal of Shift Payments is to change the...

read more

Find out how the BIPlan System can help you build a better business and contribute to a better world.