What makes an ideal customer…ideal?

10 minute watch

The very first step to creating a customer experience that has your customers raving about you, is to know who your customer is!
Running a small business means you will have no doubt been given advice about knowing who your ‘ideal customer’ is. But what actually makes a customer ideal? And how do you go about working this out?
We know that people buy from people (or brands) they know, like and trust. So how do we develop these connections with our so-called ideal customer, before we even know them?

Watch this show to find out…. 

1. Why do we need to understand who our ideal customer is?
2. How do I go about working out who MY ideal customer is then?
3. How do I make them know, like and trust me?

Guest Profile 

Never miss a single episode

Cheryl has over 20 years experience in sales, marketing and broadcasting. Her business Cherry Bamboo works with businesses both large and small on strategic marketing solutions based around detailed Customer Persona Development, Customer Journey Mapping and Audience Insight Surveys.

Cheryl Lardner

Cherry Bamboo

About Better Business for Good TV

By small business owners, for small business owners.

All of our guests are small business owners themselves. They are also experts in their field and share our mission of helping small businesses build better businesses and contribute to a better world.

More Episodes

Core Web Vitals

Core Web Vitals

20 minute watch Introduced by Google in June 2021, Core Web Vitals are a set of factors designed to measure how users experience the speed, responsiveness, and visual stability of your website.  These updates from Google will impact all sites and users, therefore it’s...

read more
Great systems for great outcomes: managing remote teams.

Great systems for great outcomes: managing remote teams.

23 minute watch Systems Specialist Kerry Anne Nelson from Operation Verve chats with BB4G Co-founder Brenda Thomson about the importance of having great systems when managing remote teams.  Kerry talks about: What are some of the main challenges of remote work? How do...

read more
Managing redundancies – the if, how and when!

Managing redundancies – the if, how and when!

25 minute watch HR specialist Catie Paterson from Catie Paterson Consulting chats with BB4G Co-founder Brenda Thomson about the IF, WHEN and HOW of effectively managing redundancies.  Catie talks about: Why would you consider redundancy? Can you make any role...

read more