Trade marks: Tips and Traps
10 minute watch
A registered trade mark is essential to protect your brand and/or products in an increasingly competitive marketplace, particularly now that a lot more business will be done online post Covid 19.
Key questions covered during the interview:
- What is a trade mark?
- How does it differ from a company or business name and why is that relevant.
- Do I just need a trade mark for my brand. What about my products?
- What are some tips for developing a strong trade mark?
- Very briefly, what’s the application process and any tips and traps about that?
- What’s the difference between TM and ®
- Finally, any other tips and traps?
Harvey is the principal of Bowlt Commercial Lawyers and an Accredited Specialist in Commercial Law. He specialises in proactively helping businesses manage legal risk and has expertise in a number of commercial law areas, but a significant area of his practice involves advising and registering trade marks for clients.
Never miss a single episode
About Better Business for Good TV
By small business owners, for small business owners.
All of our guests are small business owners themselves. They are also experts in their field and share our mission of helping small businesses build better businesses and contribute to a better world.
23 minute watch Systems Specialist Kerry Anne Nelson from Operation Verve chats with BB4G Co-founder Brenda Thomson about the importance of having great systems when managing remote teams. Kerry talks about: What are some of the main challenges of remote work? How do...
25 minute watch HR specialist Catie Paterson from Catie Paterson Consulting chats with BB4G Co-founder Brenda Thomson about the IF, WHEN and HOW of effectively managing redundancies. Catie talks about: Why would you consider redundancy? Can you make any role...
26 minute listen Business working capital specialist Martin Cattach from Finance for Business chats with BB4G Co-founder Brenda Thomson about Funding and Finance in Post COVID Australia. Martin talks about: The outlook for SMEs in the finance and funding area for the...