Trade marks: Tips and Traps
10 minute watch
A registered trade mark is essential to protect your brand and/or products in an increasingly competitive marketplace, particularly now that a lot more business will be done online post Covid 19.
Key questions covered during the interview:
- What is a trade mark?
- How does it differ from a company or business name and why is that relevant.
- Do I just need a trade mark for my brand. What about my products?
- What are some tips for developing a strong trade mark?
- Very briefly, what’s the application process and any tips and traps about that?
- What’s the difference between TM and ®
- Finally, any other tips and traps?
About Harvey
Harvey is the principal of Bowlt Commercial Lawyers and an Accredited Specialist in Commercial Law. He specialises in proactively helping businesses manage legal risk and has expertise in a number of commercial law areas, but a significant area of his practice involves advising and registering trade marks for clients.
Downloadable Resources
About Better Business for Good TV
By small business owners, for small business owners.
All of our panelists are small business owners themselves. They are also experts in their field and share our mission of helping small businesses build better businesses and contribute to a better world.
Every episode includes:
- Our three panelists share their different perspectives, knowledge, insights and ideas around a business issue or challenge relevant to small business owners.
- Each panelist also shares a useful downloadable template or checklist that you can use to implement what was covered during their segment.
Make sure you don't miss out a single episode
Previous Episodes
Workplace health and safety through COVID-19
9 minute watch As of today Monday 14th Sept it’s a requirement for all businesses operating in Victoria to have a COVID Safe Plan in place In this special episode of BB4G TV Workplace Safety expert Cameron Walker from Walker Safety Services explains: your legal...
Episode 12: Tender writing, sales teams and debt collection
Better Business for Good TVEpisode 12: Writing Winning Tenders, Leading Successful Sales Teams and Debt Collection in a COVID-19 EnvironmentIn this episode of Better Business for Good TV host Brenda Thomson talks with: Kristine Daw from Dawtek about Writing Winning...
Episode 11: Under the Bonnet of Shift Payments
Better Business for Good TVEpisode 11: Under the Bonnet of Shift PaymentsOn this episode of Better Business for Good TV host Brenda Thomson talks with Paul Nayda from Get Capital about new finance product Shift Payments The goal of Shift Payments is to change the...