Welcome – thanks for stopping by.

Looks like you’re interested in finding out a bit more about the Better Business for Good Co (BB4G)  and the BB4G Strategic Partner Network.

Well here goes…

PS That’s me in the photo. I’m Brenda Thomson and I’m one of the co-founders. The other co-founder is my partner super tech geek Colin Ball. More about him later. But we’re not the most important people in the BB4G story.  That credit belongs to our amazing Strategic Partner Network.

 

A bit about The Better Business for Good Company

The Better Business for Good Company is a social enterprise founded by me (Brenda) and my super tech geek partner (in business and in life) Colin Ball.

After 15 years+ in business we’ve seen far too many of our business friends and colleagues struggle and fail, (we’ve struggled a fair bit ourselves).

On the other hand over the years we’ve been fortunate enough to work with an incredible network of outstanding business specialists, coaches, consultants and advisors.

Now anyone who knows me knows that I’m obsessed with the opportunities collaboration brings to achieve far more than any one person can achieve alone.

So I got together a bunch of amazing business specialists and advisors (the founding members of the BB4G Strategic Partner Network)  to see what we could do.

Watch the video to find out what happened…

Introducing the BIPlan System

The BIPlan System is Colin’s part of the story. He’s been working in computing since he was 17 and yes he’s old enough to have worked with those punch card thingies. He says he’s been working in computers since they were steam driven.

We gave Colin the challenge of turning 49 boring checklists into something business owners would get excited about using to help them build a better business.

The brief? An engaging interactive online tool that small business owners can use on an ongoing basis to review the health of their business and create a dynamic business improvement plan.

You can watch the video to find out how it works or better still, why not try it for yourself and see how he did?  It’s completely free.  You’ve got nothing to lose and everything to gain.  Colin would love to hear what you think.

Meet the BB4G Strategic Partner Network

A bit about Strategic Partner Network members

The BB4G Strategic Partner Network are the real heros of our story.

Here’s what you need to know about them.

They’re an assorted mix of young, not so young, male and female, funny and serious, loud and quiet, amazing human beings.

But there are some really important things they have in common.

  • They are all experienced highly respected business specialists, coaches, consultants and advisors.
  • They all share our four core values of professional excellence, collaboration, contribution and integrity.
  • They all care deeply about the success of small businesses everywhere.
  • They want to make a real and lasting difference in the world.
  • They believe that by working collaboratively we can build better businesses and have a far greater impact than any one of us can do alone.
  • Last but not least – like you they are all small business owners, facing all the same business challenges. They’ve all walked a mile in your shoes.

Together the’re on a mission to ensure every small business owner has access to the knowledge and support they need to succeed.

Like to meet them? Scroll through and click on their profiles or visit the Business Specialist Services page to learn more and find the right specialists and advisors to help you build a better business and have a bigger impact.

How Strategic Partner Network Members work together

The BB4G Strategic Partner Network isn’t just a bunch of businesses listed in a directory (no matter how special they might be as individuals)

The real magic is how they work together.

You see the various aspects of your business don’t happen in isolation.  Addressing a problem or implementing an improvement in one area of your business may highlight problems or require changes in other areas.

For example… implementing a new marketing strategy without ensuring the right sales processes are in place can be an expensive waste of time and money. Similarly rapidly boosting sales without the systems and processes to support them can result in lost customers and damaged brand reputation.

Strategic Partner Network members meet regularly so they can work together collaboratively to help you develop a planned and integrated approach to business improvement.

And it doesn’t cost you any more… in fact it’s likely to cost you a lot less when you don’t have to rip something out when it doesn’t work with something else.

it works because network members talk to one another and are continuously looking for ways to achieve the best outcomes for clients. We call it #WinWith.

What’s the Social Enterprise thing all about?

Colin and I knew when we started the Better Business for Good Company that we wanted to make a real and lasting difference in the world.  We’re both passionate about making the world a fairer, kinder place.  We’d been inspired by  Who Gives a Crap and Thank You Company and we decided to do something similar.

So we’ve put it in our constitution. We’ve committed to donating 100% of our profits each year to charities and not for profits working to eliminate world poverty by helping people start their own small businesses. Currently we’re working with a wonderful not for profit called Just Peoples who connect individual and businesses with grass roots projects in developing countries.

Now donating 100% of our profits doesn’t mean Colin and I don’t get paid or that the company can’t grow.  BB4G operates like any for profit business,  paying wages and investing in all the things necessary to create great products and stay competitive.  The main difference to other for-profit companies, is that we donate 100% of our profits to causes we care about instead of paying them to  shareholders. 

 

In 2020/21 we funded 10 women in a small fishing village in Kenya to start their own sewing businesses. 

Next Steps…

for business owners who want to build a better business and have a bigger impact.

If what you’ve read resonates with you and you’d like to join the better business for Good Community .

Take your pick on how you’d like to get to know us.

Whatever you decide we’re looking forward to getting to know you and helping you access the knowledge and support you need to succeed.

 for business coaches, consultants, specialists and advisors who want to get involved…

If this is you…

  • You’re an experienced,  respected business specialist, coach, consultant or advisor.
  • You share our four core values of professional excellence, collaboration, contribution and integrity.
  • You care deeply about the success of small businesses everywhere.
  • You want to make a real and lasting difference in the world.
  • You get #WinWith and you know that by working collaboratively we can build better businesses and have a far greater impact than any one of us can do alone.

…we’d love to meet you! Click on the button and say Hello!

Imagine what we can achieve together.