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Strategies, tips, checklists and tools for business best practice branding, marketing, sales and customer relationships helping you to build a better business and have a bigger impact.
Latest Post
How hiring a team will help reduce your risk of failure
Approx. time to read: 5 minutes Hiring a team can feel like a risky step in growing your business. In this article business process architect Kerry Anne Nelson from Operation Verve explains five key reasons why hiring sooner rather than later could help increase your...
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How to get your customer to do all the work!
Most businesses waste a lot of time and effort when dealing with customers. All the time spent on sales calls, customer meetings, writing proposals, preparing and signing contracts, emails, filing and then fulfilling the sales, really adds up. Now with very low cost...
CLIMATE: Small Business, Big Opportunity
Beyond big government policy and consumer behaviour, smart entrepreneurs are delivering scalable solutions from surprisingly small operations. Today’s commercial climate solutions offer trillion $$$ opportunities. 75% of Australians want more action on climate change...
Business best practice brand identity
Your brand is your chance to set yourself and your business apart from the competition. Review your business practices against best practice business benchmarks to see how your business measures up.Your brand identity is everything that is communicated publicly to...
Business Best Practice Customer Service
Customer service is often more important than price in driving customer loyalty. Review your business practices against best practice business benchmarks to identify gaps that may be holding you back or putting your business at risk.According to a recent study, ...
Best Practice Brand Promise
Your brand promise represents everything your company stands for. Review your brand promise against best practice business benchmarks to identify gaps that may be holding you back or putting your business at risk.Best Practice Brand PromiseYour Brand Promise...
Best Practice Customer Feedback
Companies that listen to their customer grow faster. Review your business practices against best practice business benchmarks to find the things you should be doing to help your business grow.Customer feedback is information provided by clients about whether they are...
Inspire your Professional Service Experts to Generate New Clients
Sales success architect Fran Pratt from Metisan explains how to help your professional expert team become confident and successful salespeople for your business We all know that business stability and growth comes from serving existing and gaining new clients.But...
Re-segmenting Customers is The Simplest Pivot Of All
11 minute watch The term 'pivot' has grown out of the startup space.It means to change tack and to find new customer segments that will buy your product or service.However with an existing business that has existing customers the pivot can be more...
Where is your customer focus?
14 minute watch Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of...