Re-segmenting Customers is The Simplest Pivot Of All
11 minute watch
The term 'pivot' has grown out of the startup space.
It means to change tack and to find new customer segments that will buy your product or service.
However with an existing business that has existing customers the pivot can be more fundamental.
Re-segmenting your existing customers is normally the quickest and most productive form of pivot.
And it also involves talking to your customers which confirms their value to you.
Engage with your existing customers and deep dive into their present problems and challenges and you will uncover a smorgasbord of new opportunities.
Guest Profile
Ian Harris is an experienced accounting professional with a deep interest in SME’s. He has found the Business Model Canvas framework an extremely useful tool for engaging with,and helping, business people to think about change
Downloadable Resources
About Better Business for Good TV
By small business owners, for small business owners.
All of our guests are small business owners themselves. They are also experts in their field and share our mission of helping small businesses build better businesses and contribute to a better world.
Every episode includes:
- On each episode our guest shares their knowledge, insights and ideas around a business topic, issue or challenge relevant to small business owners.
- Each panelist also shares a useful downloadable template or checklist that you can use to implement what was covered during their segment.
Past episodes of BB4G TV are held in the Better Business Builders Community Resource Library.
Join the Better Business Builders Community today so you don't miss a single episode.
Previous Episodes
Solvency Central: helping SMEs make informed decisions about their business and financial affairs
16 minute watch Predictions are that up to 25% of small business will in financial trouble next year when government subsidies run out. A small team of finance professionals from within the Better Business for Good Community have been working on a solution SOLVENCY...
Filing Online For Flow
12 minute watch Do you know what poor systems and processes are costing your business? In this episode of BB4G TV Systems Process Architect Kerry Anne Nelson from Operation Verve talks about about filing systems OVERVIEW The average worker spends at least 50 minutes a...
Coworking – What is it, and could it be the answer to help your small business thrive?
12 minute watch As we start to return to work post COVID, there is a third option between a traditional long term office lease and a home office: Coworking spaces. On this episode of BB4G TV Joanna Baker from 4KitsonCo discusses the phenomenal growth of 'on demand'...
Join the Better Business for Good Community
A community of Australian small business owners helping one another build better businesses.
All while giving back to others and contributing to a better world.
Better Business - Bigger Impact - Together!