Re-segmenting Customers is The Simplest Pivot Of All
11 minute watch
The term 'pivot' has grown out of the startup space.
It means to change tack and to find new customer segments that will buy your product or service.
However with an existing business that has existing customers the pivot can be more fundamental.
Re-segmenting your existing customers is normally the quickest and most productive form of pivot.
And it also involves talking to your customers which confirms their value to you.
Engage with your existing customers and deep dive into their present problems and challenges and you will uncover a smorgasbord of new opportunities.
Guest Profile
Ian Harris is an experienced accounting professional with a deep interest in SME’s. He has found the Business Model Canvas framework an extremely useful tool for engaging with,and helping, business people to think about change
Downloadable Resources
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- Checklist Chats: Fortnightly Lunch and Learn Sessions with business experts to help you implement each area of your business improvement plan. (Commencing mid November 2020) (Recordings provided).
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- Your own BIPlan System® account where you can review your business practices, identify the strengths and weaknesses and create a long term business improvement plan.
- A BIPlan monthly Accountability process to support you on your journey to build a better business.
- Collaboration Hubs: Spaces to collaborate with like minded business owners for strategic partnerships, best practice discussions, brain storming, goal setting, accountability, shared ideas, feedback and support.
- Checklist Chats: Fortnightly Lunch and Learn Sessions with business experts to help you implement each area of your business improvement plan. (Commencing mid November 2020) (Recordings provided).
- Quarterly strategic planning sessions to review your progress and decide on your top priorities for the next 90 days (commencing Dec 2020).
- NO LOCK INS OR CONTRACTS - LEAVE WHENEVER YOU WANT!!