Re-segmenting Customers is The Simplest Pivot Of All
11 minute watch
The term 'pivot' has grown out of the startup space.
It means to change tack and to find new customer segments that will buy your product or service.
However with an existing business that has existing customers the pivot can be more fundamental.
Re-segmenting your existing customers is normally the quickest and most productive form of pivot.
And it also involves talking to your customers which confirms their value to you.
Engage with your existing customers and deep dive into their present problems and challenges and you will uncover a smorgasbord of new opportunities.
Guest ProfileÂ
Ian Harris is an experienced accounting professional with a deep interest in SME’s. He has found the Business Model Canvas framework an extremely useful tool for engaging with,and helping,  business people to think about change
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