by Brenda Thomson | 5th Oct 2020
A Better Business for Good TV Resource Promise Founded on Pillars Together your Brand Pillars are the Promise Dimensions that underpin your Brand Promise. This handbook contains six examples from the real world that you can use to model your Brand Pillars and Brand...
by Brenda Thomson | 26th Jul 2020
A Better Business for Good TV Resource Exploring your WHY Your Purpose articulates why you do what you do, why your business exists and what higher cause you serve. This FREE Brand Strategy Exercise & explanatory video aims to help your thoughts in iterating those...
by Brenda Thomson | 25th Jun 2020
A Better Business for Good TV Resource Define your Market of interest As an SME in today’s dynamic business conditions, you can’t be all things to all people. With limited resources, it makes sense to choose to serve a specific group of...
