Better Business for Good TV

Episode 7: ISO Certification; Brand Purpose and Strategic Partnerships

This week on BB4G TV  host Brenda Thomson spoke with:

  • Hazel Smirlis from Compliance Lab about ISO certification… what it is, and when and why a business might need it;
  • Peter Engelhardt from Plan2 Brand about Brand purpose, in particular what is Brand Purpose, why it is important and how to identify your Brand Purpose. 
  • Brenda also shares a few thoughts on strategic partnerships for small businesses, discussing what they are, how SMEs can benefit from them and some simple rules of engagement.

Hazel is dedicated and results-driven management systems consultant with highly successful background in the development and implementation of ISO management systems. Experienced in working with a number of clients ranging from the construction to manufacturing industries.  Hazel lives, eats and breathes systems.

Hazel Smirlis

Compliance Lab

Peter Engelhardt is a brand consultant and entrepreneur focused on strategic branding and design for small to medium sized enterprises. He is the founder and driving force behind the strategic branding and design agency, Creative Brew and Plan2Brand, the world’s only interactive eTool designed to help businesses create their brand strategy.

Peter Engelhardt

Plan2Brand

About Better Business for Good TV

By small business owners, for small business owners.

All of our guests are small business owners themselves. They are also experts in their field and share our mission of helping small businesses build better businesses and contribute to a better world.

Previous Episodes 

Funding and Finance in Post COVID Australia

Funding and Finance in Post COVID Australia

26 minute listen Business working capital specialist Martin Cattach from Finance for Business chats with BB4G Co-founder Brenda Thomson about Funding and Finance in Post COVID Australia.  Martin talks about: The outlook for SMEs in the finance and funding area for the...

read more
Filing Online For Flow

Filing Online For Flow

12 minute watch Do you know what poor systems and processes are costing your business? In this episode of BB4G TV Systems Process Architect Kerry Anne Nelson from Operation Verve talks about about filing systems OVERVIEW The average worker spends at least 50 minutes a...

read more

Find out how the BIPlan System can help you build a better business and contribute to a better world.