Better Business for Good TV

Episode 7: ISO Certification; Brand Purpose and Strategic Partnerships

This week on BB4G TV  host Brenda Thomson spoke with:

  • Hazel Smirlis from Compliance Lab about ISO certification… what it is, and when and why a business might need it;
  • Peter Engelhardt from Plan2 Brand about Brand purpose, in particular what is Brand Purpose, why it is important and how to identify your Brand Purpose. 
  • Brenda also shares a few thoughts on strategic partnerships for small businesses, discussing what they are, how SMEs can benefit from them and some simple rules of engagement.

Hazel is dedicated and results-driven management systems consultant with highly successful background in the development and implementation of ISO management systems. Experienced in working with a number of clients ranging from the construction to manufacturing industries.  Hazel lives, eats and breathes systems.

Hazel Smirlis

Compliance Lab

Peter Engelhardt is a brand consultant and entrepreneur focused on strategic branding and design for small to medium sized enterprises. He is the founder and driving force behind the strategic branding and design agency, Creative Brew and Plan2Brand, the world’s only interactive eTool designed to help businesses create their brand strategy.

Peter Engelhardt

Plan2Brand

About Better Business for Good TV

By small business owners, for small business owners.

All of our panelists are small business owners themselves. They are also experts in their field and share our mission of helping small businesses become more profitable, sustainable and saleable.

Every episode includes:

  • Our three panelists share their different perspectives, knowledge, insights and ideas around a business issue or challenge relevant to small business owners.
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