Best Practice Customer Relationships
Checklists, resources, guides and tips to improve your customers' experience from start to finish.
Branding and marketing, sales, customer communication, customer service and customer feedback.
Business Best Practice Customer Service
Business Best Practice Customer ServiceAccording to the Customer 2020 Report, the customer experience has overtaken price and product as key brand differentiators. If you deliver poor service, even if you charge low prices you will lose customers. If you deliver...
Best Practice Brand Promise
facebooktwitterlinkedinyoutubeBest Practice Brand PromiseYour Brand Promise represents everything your company stands for.Or does NOT stand for.A brand promise is the tangible, emotional, and aspirational benefits your customer can expect to gain by using your brand...
Best Practice Customer Feedback
Best Practice Customer Feedback Businesses that listen to their customers grow faster. If you want to stay ahead of your competition you should never stop asking for, listening, and responding to customer feedback whether it’s positive or negative. Review your...
Inspire your Professional Service Experts to Generate New Clients
12 minute watch We all know that business stability and growth comes from serving existing and gaining new clients. But where do they come from? Many businesses are reliant on 1 or 2 'rain makers' that bring in new business, leaving the others in the business to work...
Re-segmenting Customers is The Simplest Pivot Of All
11 minute watch The term 'pivot' has grown out of the startup space. It means to change tack and to find new customer segments that will buy your product or service.However with an existing business that has existing customers the pivot can be more...
Where is your customer focus?
14 minute watch Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of...
Pre-qualify your leads on auto-pilot
11 minute watch I’m sure you’ve seen the little chat boxes in the bottom right corner of a website. You’ve most likely used them to ask a question or engage with a business. In this digital age, live chat is an integral part of a successful customer service toolkit,...
Making First Impressions that Win Business – Creating Impact One Word at a Time.
12 minute watch LANGUAGE MATTERS – choosing YOUR WORDS carefully makes all the difference. In this episode of Better Business for Good TV with Maureen Barten from Maureen Barten consulting you will learn the secrets employed by big businesses that transformed their...
How to Get Found on Google
12 minute watch A lot of business owners and managers don't realize that it's not about getting found on the web or getting found on the internet. It's about getting found on Google. Why? Because in Australia, Google dominates 96% of all search traffic. So if Google...
Better Business - Bigger Impact - Together!
'In the spirit of reconciliation The Better Business for Good Company acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.'
