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Best Practice Customer Relationships

Checklists, resources, guides and tips to improve your customers' experience from start to finish.


Branding and marketing, sales, customer communication, customer service and customer feedback.

Where is your customer focus?

Where is your customer focus?

14 minute watch Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of...

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Better Business - Bigger Impact - Together! 

'In the spirit of reconciliation The Better Business for Good Company acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.'