by Brenda Thomson | 30th Apr 2021 | Business Best Practice, Customer Experience
Business best practice brand identity Your brand identity is everything that is communicated publicly to portray the personality of your organisation, it’s products and services. It’s the feeling that someone has when they think about your product, service or company....
by Brenda Thomson | 16th Apr 2021 | Business Best Practice, Customer Experience
Business Best Practice Customer Service According to a recent study, customer experience has overtaken price and product as key brand differentiators. If you deliver poor service, even if you charge low prices you will lose customers. If you deliver better than...
by Brenda Thomson | 9th Apr 2021 | Business Best Practice, Customer Experience
Best Practice Brand Promise Best Practice Brand Promise Your Brand Promise represents everything your company stands for.Or does NOT stand for.A brand promise is the tangible, emotional, and aspirational benefits your customer can expect to gain by using your brand or...
by Brenda Thomson | 9th Mar 2021 | Business Best Practice, Customer Experience, Uncategorized
Best Practice Customer Feedback Best Practice Customer Feedback Businesses that listen to their customers grow faster. If you want to stay ahead of your competition you should never stop asking for, listening, and responding to customer feedback whether it’s...
by Colin | 7th Nov 2020 | BB4G TV, Customer Experience
Inspire your Professional Service Experts to Generate New Clients Join the Better Business Builders Community for past episodes 12 minute watch We all know that business stability and growth comes from serving existing and gaining new clients. But where do they come...
by Colin | 31st Oct 2020 | BB4G TV, Business Planning, Customer Experience
Re-segmenting Customers is The Simplest Pivot Of All Join the Better Business Builders Community for past episodes 11 minute watch The term 'pivot' has grown out of the startup space. It means to change tack and to find new customer segments that will buy your product...
