Business best practice brand identity

Your brand identity is everything that is communicated publicly to portray the personality of your organisation, it’s products and services. It’s the feeling that someone has when they think about your product, service or company.

Your brand is not simply a logo! A company’s logo stands as an emblem for all that your brand encompasses.

Your brand is everything your customer or potential customer, your staff and your other stakeholders see, hear, feel, experience, believe and remember through all of these various channels:

  • Logo
  • Graphics
  • Website
  • Signage
  • Packaging
  • Product
  • Decor
  • Messaging
  • Customer Experience
  • Staff ? appearance and behaviour

Are you conveying the message you want?

Business Best Practice Brand Identity: The Checklist

  • We have a clearly defined Brand Identity which reflects our values and our market position and resonates with our ideal clients.

  • Our logo, website, social media presence and all our marketing and advertising collateral are consistent and effectively represents our brand identity.

  • Our physical environment (e.g. office and reception space etc.) reflects our brand identity.

  • We have a fully documented Style Guide which details all key features of our visual brand identity to ensure consistency across all of our marketing and advertising collateral.

  • We have a fully documented Communications Guide which defines our voice, tone and communication style, which ensures consistency in all of our marketing and advertising collateral.

  • We review all aspects of our Brand Identity at least once every 12 months to ensure that it remains up to date and continues to resonate with our ideal clients.

  • Our Style Guide, Communications Guide and all of our brand collateral, logos, images, marketing designs etc are held in one central library which is regularly updated and easily accessible to everyone who needs to use it.

Want more best practice checklists like this?

The BB4G BIPlan System has been developed by small business specialists to help small business owners survive and thrive.

  1. Assess your business against the checklists
  2. Uncover any gaps in your business practices
  3. Plan your path to business success.