Brand Promises Founded on Pillars
10 minute watch
Peter Engelhardt from Creative Brew and Plan2BrandIn reflects on “Brand Promise and Brand Pillars.
What they are, why you need to think about them together, AND why they are so important in developing a cohesive brand story that really resonates with your ideal clients.
Pete also talks about how small business owners can start working out a meaningful brand promise and brand pillars for their business with heaps of useful examples.
Peter Engelhardt is a brand consultant and entrepreneur focused on strategic branding and design for small to medium sized enterprises. He is the founder and driving force behind the strategic branding and design agency, Creative Brew and Plan2Brand, the world’s only interactive eTool designed to help businesses create their brand strategy.
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