Better Business Insights

Knowledge you can use to build a better business and have a bigger impact.

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Strategies, tips, checklists and tools for business best practice branding, marketing, sales and customer relationships helping you to build a better business and have a bigger impact.

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How to get your customer to do all the work!

How to get your customer to do all the work!

Most businesses waste a lot of time and effort when dealing with customers. All the time spent on sales calls, customer meetings, writing proposals, preparing and signing contracts, emails, filing and then fulfilling the sales, really adds up. Now with very low cost...

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Where is your customer focus?

Where is your customer focus?

14 minute watch Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of...

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