Better Business Insights

Knowledge you can use to build a better business and have a bigger impact.

#Customers

Strategies, tips, checklists and tools for business best practice branding, marketing, sales and customer relationships helping you to build a better business and have a bigger impact.

Where is your customer focus?

Where is your customer focus?

14 minute watch Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of...

read more