A Better Business for Good TV Resource

Tender Cheat Sheet

The ability to write a successful tender is, arguably, your most important business skill. It is worth investing the time and energy in learning how to do it properly.
This tender cheat sheet is designed to walk you the key elements you need to focus on to write a winning tender. Tendering is a competitive process, so it’s important for you to stand out from your rivals.

As seen on BB4G.TV  Episode 12

Hi, I'm Kristine Daw a Melbourne-based tender writer and trainer. My business Dawtek has been operating for nearly 20 years and during that time, I have written over 80 tender per year, with a 75% shortlisting success rate.
As a small business I understand all the difficulties you face and I have tailored my products and services to meet the needs of small businesses, from tender writing to templates, training and Australia's first ever complete online course.
For me, it’s all about providing support for small businesses and not for profit organisations and helping them achieve success.

Kristine Daw


What’s inside

This Tender Cheat Sheet will help you understand how to write customer-focused, persuasive tenders that win more business. And it also includes the 10 things you must include in your next tender response.
1. Executive Summary / Cover Letter
2. Understanding the Client
3. Company Synergy
4. Capability and Experience
5. Evidence
6. Competitive pricing
7 .Social commitment
8. Testimonials
9. Images and graphics
10. Innovation and value.
Remember, tenders are customer-focused marketing documents. They sell your organisation, products and/or services while detailing to potential clients the benefits they’ll receive from working with you.