BIPlan System Mentor

Robin Snelling: Financial Management Specialist and Virtual CFO

Robin Snelling

Virtual CFO
Virtual CFO Group

About Robin

Robin Snelling is a Virtual Chief Financial Officer or CFO, with many years of corporate and small business experience. He has a forward-looking focus, working with business owners on planning (to ensure the business goals are achievable and profitable), budgeting (to set out the steps required to make the next year successful) and forecasting (predicting the likely outcome against the business plans).

To ensure that the future projections are based on accurate information, Robin ensures that reporting of past results is accurate and analyses the business in such a way as to clearly show to management how each part of the business is performing.

Robin is a founding member of the Association of Virtual CFOs, which has the goal of promoting the benefits of this relatively new industry to SMEs.

What a CFO can do for your business

Having a CFO is not the same as having an accountant, nor does the CFO replace the accountant. CFOs and accountants work together, along with other advisers. The CFO has a different perspective and more closely-focused responsibilities as an internal member of the management team.

Because CFOs must be supremely qualified and experienced, they’re costly to employ. Larger companies have a CFO working at the right-hand of the CEO, with other C-level executives.

A small business usually needs a ‘real’ CFO long before it can really afford to hire one.

And yet, how sustainably a smaller-sized business can grow and scale-up, and how much more value is built within the business for owners who want to exit, can largely depend on having a skillful CFO

Better Business - Bigger Impact - Together! 

'In the spirit of reconciliation The Better Business for Good Company acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.'