A Better Business for Good TV Resource

Promise Founded on Pillars

Together your Brand Pillars are the Promise Dimensions that underpin your Brand Promise.

This handbook contains six examples from the real world that you can use to model your Brand Pillars and Brand Promise.

As seen on BB4G.TV Season 2 Episode 2

Peter Engelhardt is a brand consultant and entrepreneur focused on strategic branding and design for small to medium sized enterprises. He is the founder and driving force behind the strategic branding and design agency, Creative Brew and Plan2Brand, the world’s only interactive eTool designed to help businesses create their brand strategy.

Peter Engelhardt

Plan2Brand

What’s inside

This handbook contains six examples from the real world that you can use to model your Brand Pillars and Brand Promise.

Examples included:

  • Paypal
  • POD
  • Apple
  • Virgin
  • Maytronics
  • Starbucks