BIPlan System Mentor
Peter Engelhardt: Brand Strategy Specialist
Brand Strategy Specialist
Creative Brew and Plan2Brand
For 25 years+ I have been a design and marketing consultant, leading a traditional agency through the economic and technological challenges the past few decades have confronted us with. My move towards the digital side of the industry began some time around 1999 – 2000. Witnessing the degree to which the internet reshaped our industry led me to shift over time and focus on helping business & corporations to strip away the hype surrounding new media and focus on strategic planning and design that attracts.
Today you would have to say that I’m 100% fixated by differentiation. Why? Because all of the great brands that we love succeed by finding a unique position in the marketplace, and we believe small and medium sized businesses can too. So we’ve made it our mission to help passionate entrepreneurs and business creators make the transformation from a business, to brand of choice, through the power of education, strategic design and branding that connects.
Instead of merely helping my clients attract attention, I focus on helping them find their point of difference and the values their prospects will respect, so the resulting designs and branding reflect what’s meaningful to the them.
Too many companies are drawn to social media as “the answer”, but without a strategy of any kind, they actually don’t have anything worth saying or sharing. For many companies, social media simply relays faster, with greater efficiency, and to more people than ever in history, that their brand lacks depth and meaning.
By thinking strategically, making real observations and planning, anybody can build a brand that stands out (and not blend in). Having nothing to say and no distinct way of conveying your difference and value will only result in your messaging using cliches, which means you’re promoting your category, not your brand.
In the Blog
10 minute watch Peter Engelhardt from Creative Brew and Plan2BrandIn reflects on “Brand Promise and Brand Pillars. What they are, why you need to think about them together, AND why they are so important in developing a cohesive brand story that really resonates with...
Better Business for Good TVEpisode 10: Company Culture - the WHAT, the WHY, the HOWOn this episode of Better Business for Good TV host Brenda Thomson talks with: Brand strategist Peter Engelhardt HR specialist Catie Paterson Cultural Change expert Zac Zawalski and...
Better Business for Good TVEpisode 7: ISO Certification; Brand Purpose and Strategic PartnershipsThis week on BB4G TV host Brenda Thomson spoke with: Hazel Smirlis from Compliance Lab about ISO certification… what it is, and when and why a business might need it;...
About the BIPlan System Mentors
The BIPlan System Mentors are a collaborative group of leading Australian small business specialists who support the BIPlan System.
Each BIPlan Mentor is an expert in one or more of the BIPlan System Checklists. Often they are the expert who wrote the original checklist.
The BIPlan Mentors host weekly Q & A sessions on BIPlan System Checklists, provide resources, support and advice to BIPlan System users and participate on expert panels at Connect-Collaborate-Contribute Events.
About the BIPlan System
The BIPlan System® is an easy to use, affordable business improvement planning tool developed specially to help small business owners survive and thrive through improving their business practices.
The system is based on a series of business best practice checklists, developed by small business specialists, tested and proven to be directly linked to profitability.
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