A Better Business for Good TV Resource
Journey Mapping 6 Step Process
Map your customers’ journey from THEIR perspective!
Understand your customers’ needs, frustrations, goals & motivations.
As a result you’ll increase lead conversion, lifetime value and naturally create raving fans.
As seen on BB4G.TV Episode 9
Cheryl has over 20 years experience in sales, marketing and broadcasting. Her business Cherry Bamboo works with businesses both large and small on strategic marketing solutions based around detailed Customer Persona Development, Customer Journey Mapping and Audience Insight Surveys.
- Four reasons to map your customer journey
- Who should be involved in the customer journey mapping process?
- Gathering your data – where and how
- Defining and understanding your customer segments
- Mapping the journey
- Implementing the results