Welcome – thanks for stopping by.

Looks like you’re interested in finding out a bit more about the Better Business for Good Co (BB4G)  and the Business Advisors Alliance

Well here goes…

PS That’s me in the photo. I’m Brenda Thomson and I’m one of the co-founders. The other co-founder is my partner super tech geek Colin Ball. More about him later. But first a bit about the Better Business for Good Company and how it all began….


We’re a social enterprise on a mission to ensure every small business has access to the knowledge and support they need to succeed.

Our Vision

Every business with good products or services has access to the knowledge and support they need to succeed.  (We want to halve the rate of small business failure)

Our Social Purpose

To contribute to the elimination of world poverty by donating 100% of our profits to help people living in extreme poverty or disadvantage start their own businesses or access meaningful employment and escape the poverty trap.

How we Operate

We aim to achieve our mission, our vision and our social purpose by:

  • bringing together a network of high quality business specialists and advisors who share our passion and values. The BB4G Business Advisors Alliance
  • helping them to work together so they can better support small businesses while also helping one another build better businesses and make a bigger difference in the world. We call it #WinWith.

How it all began

The Better Business for Good Company is a social enterprise founded by me (Brenda) and my super tech geek partner (in business and in life) Colin Ball.

After 15 years+ in business we’ve seen far too many of our business friends and colleagues struggle and fail, (we’ve struggled a fair bit ourselves).

On the other hand over the years we’ve been fortunate enough to work with an incredible network of outstanding business specialists, coaches, consultants and advisors.

Now anyone who knows me knows that I’m obsessed with the opportunities collaboration brings to achieve far more than any one person can achieve alone.

So I got together a bunch of amazing business specialists and advisors (the founding members of the BB4G Business Advisor Alliance)  to see what we could do.

Watch the video to find out what happened…

In 2020/21 we funded 10 women in a small fishing village in Kenya to start their own sewing businesses. 

BB4G.Co Making a Difference

Colin and I knew when we started the Better Business for Good Company that we wanted to make a real and lasting difference in the world.  We’re both passionate about making the world a fairer, kinder place.  We’d been inspired by  Who Gives a Crap and Thank You Company and we decided to do something similar.

So we’ve put it in our constitution. We’ve committed to donating 100% of our profits each year to charities and not for profits working to eliminate world poverty by helping people start their own small businesses. Recently we’ve worked with a B1G1 and Just Peoples , not for profit organisations who connect individuals and businesses with grass roots projects in developing countries.

Now donating 100% of our profits doesn’t mean Colin and I don’t get paid or that the company can’t grow.  BB4G operates like any for profit business,  paying wages and investing in all the things necessary to create great products and stay competitive.  The main difference to other for-profit companies, is that we donate 100% of our profits to causes we care about instead of paying them to  shareholders.


Introducing the BIPlan System

ffThe BIPlan System is Colin’s part of the story. He’s been working in computing since he was 17 and yes he’s old enough to have worked with those punch card thingies. He says he’s been working in computers since they were steam driven.

We gave Colin the challenge of turning 49 boring checklists into something business owners would get excited about using to help them build a better business.

The brief? An engaging interactive online tool that small business owners can use on an ongoing basis to review the health of their business and create a dynamic business improvement plan.

You can watch the video to find out how it works or better still, why not try it for yourself and see how he did?  You can try if for free and it’s been priced to make it accessible for every small business.   You’ve got nothing to lose and everything to gain.  Colin would love to hear what you think.