Want a more profitable business?

  1. Find out what you need to do to get into the most profitable zone.
  2. Create and manage your own customised business improvement plan from your private dashboard

BB4G CEO and co-founder explains the story behind the BIPlan System, what we learned and how it can help you make your business more profitable. (1 min 30 secs)

Who is the Business Self Assessment for?

Small business owners who want to find out what they need to think about and work on to take their business to the most profitable zone.

Just Starting Out?

Don’t know what you don’t know? Create a plan from Day 1 so you can avoid the pitfalls and build your baby business RIGHT from the start.


Not doing as well as you'd hoped?

Find the gaps that are holding you back and putting your business at risk so you can turn your business around.

Planning your next stage of growth?

See what you’re doing well and identify opportunities for improvement to ensure your growth is profitable and sustainable.

Getting Ready to Sell?

Create a Best Practice Business Improvement Plan to maximise the saleability and value of your business

Helping small businesses thrive and grow

How it works

It’s a simple, intuitive THREE STEP process….

Step 1: Find out what you need to do to get into them most profitable zone

  •  Review your current business practices against more than 30 best practice checklists developed by business experts across all areas of running a profitable, sustainable, saleable small business. 
  • See the things you are doing well.
  • Identify the critical gaps that may be holding you back or putting your business at risk.  

Step 2: Create your own improvement plan

  • Create your own business improvement plan that you can put into action right away.  
  • Sort your plan based on your stage of business growth.
  • Prioritise your plan based on your business goals and objectives.
  • Focus on specific aspects of your business as your needs change.

Step 3: Start your Better Business Journey

  •  Set your own pace… it’s your business and your journey.
  • Keep your eye on the end goal
  • Check-in regularly, at least once a month to review your progress and update your action plan.
  • Feeling stuck? We’re here to help. Check into our Facebook Group, access our Resource Library, reach out to a business specialist. You don’t have to do it alone.

What users say

The Better Business Challenge made me appreciate how many opportunities there are for making a business more successful. It contains over 200 steps covering areas as diverse as brand identity, financial management, management of people and risk, customer relationships and environmental impact. Each of these steps are important in their own right, some take longer to implement than others, but taken as a whole they help a business to become more profitable as well as a good corporate citizen.

Robin Snelling

Virtual CFO Group

So often you don’t know what you don’t know in your business. Working my way through the Better Business Challenge has made me excited about the next few years in my business because I can see that I finally have a tool to guide my strategic development across every area. Now I have a guide that shows me exactly what I didn’t know before, which has turned those black spots into a specific list of action steps I need to take to create growth that lasts.

Kerry Anne Nelson

Operation Verve

The Fine Print

Safe and Secure

Your privacy is very important to us.  All your information is completely secure and is not shared with anyone. 

Created by experts

The Better Business Challenge has been developed by a team of specialists across all aspects of running a successful profitable business.


Use the BIPlan System system to plan and track your business improvement for only $297 for the life of your business.

Make a Difference

100% of our profits go to helping people living with poverty and disadvantage start their own small businesses and escape the poverty trap.

Building Better Businesses for Good

The Better Business for Good Company is a social enterprise.

We donate 100% of our profits to organisations which help people trapped in extreme poverty or living with systemic inequality to start their own small businesses or gain fair and equitable employment, so they can create a better future for themselves, their families and their communities.


Find out how the BIPlan System can help you create and implement a plan to get your business into the most profitable zone.