Welcome to the Better Business for Good Company

If you're a small business owner who wants to build a better business and you'd love some clarity on what you need to do to succeed.... you've come to the right place


Our Mission

Ensuring every small business has access to the knowledge and support you need to succeed.

Running a successful business takes a lot of hard work and a huge range of skills, knowledge and expertise that have very little to do with the product or service you provide.

You’ve got to get your head around strategy and planning, marketing and sales, financial management, technology and more.

That’s fine when you’re running a big business. There are teams and advisers to help.

But when you’re running a small to medium sized business, the whole task can seem completely overwhelming.

With all the information and noise and conflicting advice – it can be hard to know what you need to do to achieve your business goals, whatever stage in your business journey you’re at.

Then there are the things you don’t even know you don’t know that could be impacting your profits, holding back your growth or even putting your business at risk.

If any of that sounds familiar  – you’re not alone.

That’s why we created the Better Business for Good Company (BB4G) and formed the BB4G Strategic Partner Network.  Because we believe that EVERY business with good products or services should have access to the knowledge and support they need to succeed.

Hi we’re the members of the BB4G Strategic Partner Network

Nice to meet you and thanks for dropping by. 

A bit about us!

We’re an assorted mix of young, not so young, male and female, funny and serious, loud and quiet human beings.

But there are some really important things we all have in common.

  • We’re all small business owners like you. We’ve faced the same business challenges. We’ve walked a mile in your shoes and we know first hand how rough the going can be.
  • We’re all business specialists, coaches, consultants and advisors.
  • We’re all passionate about helping SMEs thrive and we want to make a meaningful difference in the world.
  • We all love working together  – it’s the best way we know to build better businesses, better support our clients and the small business community, AND have a real impact on things that matter.

How we work together

The BB4G Strategic Partner Network is not just a group of businesses listed in a directory, or a bunch of employees in a large consultancy firm.

We’re all small business owners like you.

The real magic is in how we work together.

We meet regularly, sharing knowledge and ideas and working collaboratively so we can better help YOU develop a planned and integrated approach to business problem solving, improvement and growth.

Our Mission

We’re on a mission to ensure every small business owner has access to the knowledge and support they need to succeed.

Our  Vision

We want to be known as Australia’s most trusted source of knowledge and support for small business owners.
We’re working hard together to make sure we deserve the title.

Our Why

Well that’s a hard one… because we’re all different. One thing we do all have in common is that we want to see more small businesses succeed.  Beyond that click on our profiles and say HELLO or read on to discover how you can work with us.  We’d love to get to know you and we’re here to help!.

Four Ways to Work with Us

Benchmark your business health and get real clarity

Our online, checklist-based Business Health Check and Improvement Planning Tool is free, easy to use and directly linked to business profitability.

Subscribe to the “STOP the Noise” Webinar Series

Get the clarity you need to solve business challenges and move your business forward. Attend whenever you want. Grab the recordings later if that works better for you.

Better business advice, whatever stage you’re at.

Need a one-off consultation, help with planning and strategies,  ongoing coaching and support? Whatever works best for you our coaches and advisors are here to help.

Monthly goal setting and accountability program

 Business Specialist Advice you can rely on.

You don’t have to go it alone any more… get access to the knowledge and support you need to succeed.

Better Business - Bigger Impact - Together! 

'In the spirit of reconciliation The Better Business for Good Company acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.'